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Landing Page

What is Landing Page?
A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link. A landing page is a follow up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information. For example, searching in Google for website mockup should bring up web landing pages that contain content relating to the keyword phrase “website mockup”.
PURPOSE OF LANDING PAGE
A logo isn’t just a tiny piece of art; it’s the building block your company needs to build a strong brand identity with. Using it on various parts of your business, such as website, packaging, label, social media, printed materials, etc., gets your brand the much-needed visibility. A logo becomes timeless when it uniquely identifies your brand from your competitors. Vcana Global  focuses more on the design brief to outline the desired result of the project which is intended to achieve! We understand the need of your business to strive to achieve the objective that your logo is to fulfill.
Good Landing Page

When would you use a Landing Page?

To grow your email list by offering a resource incentive to sign-up (eBook or Video for registering, etc)
With a Sweepstakes drawing where the focus is on gathering names and email addresses
For a Event Sign-up page where users will need to purchase to register
With a coupon or deal offer where users sign-up to access the offer
Landing Page

Different Types of Landing Pages

Click-Through Landing Page

Lead Generation Landing Page

Viral Landing Page

Infomercial Landing Page

Sales Landing Page

In contrast to the lead-generation page, which relies on the use of a form, a click-through page is, by definition, one that does not require a form at all. It is a simple middleman between your advert and the page to which you ultimately wish to direct your customers.

A lead-generation or lead-capture landing page is primarily intended to collect leads by means of a data capture form. These pages are very versatile but are most often used in the middle of the sales funnel, at the point where customers are evaluating your offerings and are on the cusp of moving towards the intent to either convert or walk away.

Viral landing pages are intended primarily to build brand awareness. The main keys here are the content, which should be informative and/or fun enough to engage a reader and hopefully get them to share the page, together with the ability to share the page via social media.

Infomercial landing pages contrast sharply with squeeze or lead-generation pages in that, whereas these two varieties are characterized by their brevity, infomercials tell your readers a long, elaborate story, using copy that recalls the emotive and excitable mannerisms of those late-night sales masters. The aim is to keep readers scrolling and get them to commit to a purchase.

A sales page is often the most difficult to design. With this page, you are no longer simply prospecting for leads. It is one that you would use right at the bottom of the funnel, and it has to convince people to buy, which is an entirely different proposition to a basic request and reward combination. 

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