What is Landing Page?
PURPOSE OF LANDING PAGE
When would you use a Landing Page?
Different Types of Landing Pages
Click-Through Landing Page
Lead Generation Landing Page
Viral Landing Page
Infomercial Landing Page
Sales Landing Page
In contrast to the lead-generation page, which relies on the use of a form, a click-through page is, by definition, one that does not require a form at all. It is a simple middleman between your advert and the page to which you ultimately wish to direct your customers.
A lead-generation or lead-capture landing page is primarily intended to collect leads by means of a data capture form. These pages are very versatile but are most often used in the middle of the sales funnel, at the point where customers are evaluating your offerings and are on the cusp of moving towards the intent to either convert or walk away.
Viral landing pages are intended primarily to build brand awareness. The main keys here are the content, which should be informative and/or fun enough to engage a reader and hopefully get them to share the page, together with the ability to share the page via social media.
Infomercial landing pages contrast sharply with squeeze or lead-generation pages in that, whereas these two varieties are characterized by their brevity, infomercials tell your readers a long, elaborate story, using copy that recalls the emotive and excitable mannerisms of those late-night sales masters. The aim is to keep readers scrolling and get them to commit to a purchase.
A sales page is often the most difficult to design. With this page, you are no longer simply prospecting for leads. It is one that you would use right at the bottom of the funnel, and it has to convince people to buy, which is an entirely different proposition to a basic request and reward combination.